About Us.
Your real-life, human copywriter for doing more good.
Founded in 2020, Goodera provides creative copy & content writing for purpose-driven brands.
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What does that mean exactly? We partner with businesses and human beings who are working towards more than just a bottom line—they're also making things better for people and/or the planet. We help them think bigger, write better, and connect deeper to amplify their impact.​
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We're also deeply committed to helping more people do more good, which is why we give back 5% of every invoice to a community or organization of each client's choice.​
Meet Our Founder.
Kim Merritt
Okay, this is awkward. This is where we reveal that Goodera is actually more of a "me" than a "we" (unless you count me and my 219 open browser tabs).
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Now with that out of the way, hi! I'm Kim, and I'm the strategic, creative, copy-loving brain behind Goodera.​ In 2020 I started this as a side hustle while working full-time at an agency. Now, as an Independent Creative, I bring that big-agency expertise directly to businesses I believe in.
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When you work with Goodera, you work directly with me, Kim.
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What makes me legit?
I have a BFA in Advertising from the School of Visual Arts in New York City, and have spent 15+ years working at ad agencies throughout New York, London, and Los Angeles. ​During that time I've written for some of the world's most recognizable brands (Amazon, REI, and Netflix, to name a few) and celebrities (Kevin Hart, Adam Sandler, Rashida Jones), while learning from some truly brilliant Creatives along the way. My words and ideas have helped win 11 awards, and appeared across everything from TV, radio, print, and out-of-home, to all things digital and social media.
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Despite a successful, lucrative career, being moved to a new role as Head of Copy for BMW North America was the straw that broke this corporate camel's back. In April 2024 I left full-time agency life behind for good and went all in on myself.​
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Now for a little backstory:​
Born and raised in Ohio, I spent my 20s in New York City, the better half of my 30s in Southern California, and a handful of years learning how the world works while traveling to 35+ countries.​
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After realizing I was in an unrelenting, decade-long cycle of ad-industry burnout, one single client interaction in the summer of 2020 led me to an almost too-simple realization:
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I like what I do, I just don't like who I do it for.
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Rather than give up on the industry entirely, I decided to pivot. To use my skills and everything I know from advertising for some of the world's biggest brands, to instead support those who are making a positive impact in their communities and the world. To focus all of that attention and time on something that actually matters. I started Goodera that day.
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Now I'm on a mission to bring my 15+ years of knowledge and expertise to purpose-driven brands and small businesses through Goodera. I know that as individuals we can only do so much, but together we can accomplish so much more. ​
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Outside of Goodera I'm almost always planning a trip, and can often be found in the mountains with a camera in hand. You can check out my personal advertising and photography portfolios here, or connect with me on LinkedIn below.
Our Values.
My own values, and the values behind Goodera, are at the core of everything we do.
Built on purpose.
Walking away from a successful, comfortably-six-figure career is not for the faint of heart. I voluntarily stepped off the corporate ladder once I realized my creative problem-solving skills could make a bigger impact by supporting those who are making the world a better place.
After 15+ years "working for the man," I shifted gears to help purpose-driven brands stand a chance against their corporate competitors. Now I prioritize supporting others who are intentionally doing good and driving positive change.
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Strategic first. Creative second.
I am never creative for the sake of being creative. That means you'll never get a wild idea from me that doesn't make sense for your brand.
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That's because good copywriting starts way before the words land on a page. There's research, understanding an audience's pain points, uncovering human truths, interpreting data, and so on. Creative copywriting connects the dots between all of this, generates ideas, and executes in a way that drives action. ​​Creativity is what helps us solve business problems and deliver your message in a way that stands out. Strategic messaging is what connects and sells.
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No BS. No fluff.
The last thing your brand needs to do is add more noise to the world. If there's not a clear "why" for saying something, we're not saying it. I distill messy, complex ideas into clear, compelling messages. I ask questions, poke holes, and refine, refine, refine until something is damn near bullet proof.
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Copy that connects, not just sells.
I don't write for the algorithm, because guess what? It's going to change like, next week. I write for the humans you want to connect with. And I connect the dots between you—your goals, your vision, your brand—and your words.
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Also my writing is human-created, not AI-generated. I focus on connecting through shared human experiences and deeply relatable human truths, because I believe people connect with people, not robots.
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Big-agency thinking. Solo-studio vibes.
I've worked on huge global brands, and have managed multi-disciplinary teams and dream budgets. Now, I'm bringing that same high-level creative thinking to purpose-driven businesses, without the process or price tag. You get the same brain, just on a scrappier budget and with quicker timelines. And sometimes that brain comes from a campsite in the mountains, because #selfemployedlife.
About The Bird.
Our logo was designed to show how anything is possible with a little bit of creative thinking.
Even though the kiwi is a flightless bird, with some creative problem solving—a helium-filled balloon and some string—it's able to fly.
That's our approach to each new challenge we face—we utilize creative problem solving to help our clients rise up. Plus, you know what they say: birds of a feather...
