Content that keeps up when you can't.
Full-service content for travel and adventure lifestyle brands who need consistent storytelling across blogs, email newsletters, and social media.
You know to stay top-of-mind and competitive you need to produce quality content that not only reaches and connects with your audience, but also that delivers on your brand goals.
But when you're a growing brand, your team's bandwidth shrinks, and consistent content is usually the first thing to drop—your blog and newsletter go silent, social media becomes inconsistent and random.
That's where I come in.
I provide ongoing content to supplement your team's efforts, making sure your blog, newsletter, and social channels never go cold. With my 15+ years of experience working in the ad industry, I handle everything from concept to execution, across writing, photography, and video, so you don't have to manage multiple freelancers.
Example Clients
Weekly newsletters
Occasional blog posts & social content
"We hired Kim to help with our email marketing a few years ago and it has been a game changer for us! She’s collaborative and an endless source of ideas and creativity. Kim has so many skills from photography to writing to strategy, no matter what she’s creating, her wide variety of talents elevate her work to the next level. As small business owners, we have to wear many hats daily, and having someone who will look at the big picture and be a strategic thought partner with us is invaluable (and rare)!"
Danielle Thornton, Cofounder, WHOA Travel
Women's adventure travel company, newsletter client since 2023
Per Client: Consistent weekly storytelling has kept trip calendars filling well ahead of departure.
WHOA Travel
Thatch Caye
Capture content to help fill out posting calendar.
Full content package included:
- 3 Instagram Reels to generate awareness
- 40 edited photographs to use across marketing materials
- UGC library refresh
How We'll Work Together
Step 1
Onboarding
When we begin working together, we'll have one 90-minute call where I'll learn everything I need to know about your brand vision, mission, and goals, to keep creating content that performs, over and over.
After this initial call, each cycle will only require a touch base on goals and learnings for the next batch.
Step 2
The Plan
I'll outline the content strategy and concepts for you to review and provide feedback.
Step 3
The Execution
Once the plan is approved, I'll move into the execution phase, and deliver produced assets for you to provide feedback on.
Step 4
The Assets
Your content calendar is filled out, freeing up time for your team to focus on other areas.
After posting, your team gathers valuable data and insight to provide back and inform the next cycle.
Packages & Partnership Levels
The number and type of deliverables are tailored to your needs, but span blog posts, email newsletters, and social media content. Can handle everything from strategy and ideation to content creation with provided assets, and original content shoots.
Strategy that incorporates your brand goals, business goals, and keeps you showing up over and over, to stay top of mind.
My services are best for people who also need written content to stay discoverable through search and AI search engines, not just quick reels and trending videos.
Supporting Partner
Starting at $2,500/mo
You already have a strategy and clear messaging in place, you just need more quality blog posts, newsletters, and/or social content on a consistent, recurring basis.
Content Pro
Starting at $3,500/mo
I handle content strategy, concepts, and execution for a set number of blog posts, email newsletters, and social posts per month.
Quarterly Refresh
Starting at $10,000
Content strategy and execution for your entire season, in three-month sprints.
Original shoots can be incorporated as needed to refresh imagery seasonally.
Hi, I'm Kim
My name is Kim Merritt
When you work with me, you're hiring a creative partner who can come up with the idea and bring it to life.
I've spent over a decade running social media accounts by doing exactly this process for brands like QuickBooks, Mitsubishi, and Boston Beer Company. Now I work directly with clients, combining my skills of strategic thinking, conceptual ideation, writing, and content creation to deliver strategic content that not only performs, but always ladders up to the larger brand goals.
Plus, I live and breathe travel and adventure, spending nearly half the year on the road hiking, camping, road tripping, and building The Bougie Dirtbag.
