Strategic Content for Travel & Adventure Lifestyle Brands
Cross-channel content that helps you stay consistent and booked
For 15+ years I ran campaigns, created content, and managed social media at ad agencies throughout New York, London, and Los Angeles.
Now I bring that same level of strategic thinking and premium storytelling directly to travel and adventure lifestyle brands through email newsletters, blog posts, social videos, UGC, photography, and more.
Let's jump on 15-minute intro call and see if we're a good fit!
Services
Brand Voice
& Copywriting
When you need copy that brings your brand to life.
From websites and marketing materials to destination guides and brochures, I write copy that sounds like your brand. If you don't already have a voice that stands out, I'll define how you sound, then write the copy that brings it to life.
Creative
Campaigns
When you're launching something new, or building awareness around your offer.
Creative campaigns always start with a big idea. Then I develop a story-driven campaign and bring it to life across multiple channels. Deliverables vary based on goals and scope, and often include original content.
FAQs
I'm always happy to answer any questions via call or email, but here are answers to some of the more common questions I'm asked.
How much are your services?
Prices vary depending on scope, and can be configured based on project deliverables. My minimum monthly retainer is $2,500. Please reach out and I will be happy to provide a free project quote based on your needs.
Everyone is selling something on the internet these days. Why should I trust Goodera?
Goodera was founded by me, Kim Merritt. I have a BFA in Advertising from the School of Visual Arts in New York City, have 15+ years of experience working at boutique and global agencies throughout New York, London, and Los Angeles, and have helped my teams win 11 awards. My tried-and-true process is designed to deliver the same big-agency thinking at a fraction of the cost. As a first step, I'll always talk to you to ensure I can help address your needs before any money is ever exchanged. Then, our initial strategy call will ensure we have a deep understanding of your business, and also that we are aligned before moving forward with any execution. I want you to feel comfortable and confident every step of the way, and will work to ensure this is the case. If you're ever dissatisfied, I will do my best to fix whatever's not working!
What sets you apart from other content creators?
I have 15+ years of ad agency experience, so you get big-agency thinking without the big-agency price tag. All of the content I produce is story-driven and rooted in the "why," which means you're not just paying for a one-off caption or a pretty photo. You're paying for the strategic thinking that will ensure your content resonates with your audience and drives results.
What industries or types of businesses do you specialize in?
Most of my clients are in the travel, hospitality, and adventure lifestyle spaces. Everything from luxurious 5-star resorts and boutique hotels, to backcountry guides and wildlife photographers. I have extensive experience in many industries, so if you're not in the travel and adventure spaces but you like my style, reach out!
Can you tell me more about your process?
My process was developed over several years of working with dozens of clients, ensuring a thorough understanding of your brand with quicker timelines and fewer revisions. Projects typically start with a deep-dive strategy call, where I'll learn everything I need to know about your brand and your goals. From there, I'll develop a fully customized plan outlining our unique approach for moving forward. Once you approve the plan, I'll go ahead and execute the work.
What is the expected timeline for project delivery?
When you book with me, my goal is to give you the time and attention you deserve, while providing your deliverables as quickly as is reasonable to produce quality work. Our first strategy call typically takes about 90 minutes to complete, and you'll receive the written plan within 3-4 business days. Any package work beyond this will depend on the scope of work.
As a client, what level of involvement do you expect from me during the project?
It depends on the project and the scope, and how collaborative or hands-off you want to be. But my process is designed to always get you exactly what you need with as little time as possible on your end. For some clients that's as little as two hours, for others it's upwards of 4-5. For retainer clients, I aim to take everything off your plate, aside from a short review time each month.
Do you offer any guarantees or refunds if I'm not satisfied with the results?
After delivery, I do not offer refunds. However, I want to ensure you are satisfied, and will work with you to make sure you feel confident in the work that was provided. If you’re not happy, let me know and I’ll work with you to make it right.
