how to work together
I love to work with passionate people who care about making things better for people and the planet. If you're an experience-driven brand or service provider who relies on consistent, quality content to tell your story and build trust, I'd love to talk!
Plus, I give back a portion of each project to a community or organization of your choice!
services
My services are designed to help you get clear, get direction, stay consistent, and make a bigger impact. If you're not sure what you need, reach out and we'll figure it out together.
FAQs
I'm always happy to answer any questions via call or email, but here are answers to some of the more common questions I'm asked.
How does your giveback work?
We give back a portion of each invoice based on scope. We trust that each client knows how their money will go the furthest in the communities they work with, support, and empower. That's why we leave it up to each client to decide just where that donation will go. We encourage each client to be creative and think outside of an ordinary monetary donation in favor of something more unique and impactful, if possible.
What have others done with their giveback?
We've donated to local schools, helped fund public art programs, bought meals for impoverished teenagers, awarded students in a college film contest, and made monetary donations to local, national, and global nonprofits. I've also created The Merritt Award as a catch-all for givebacks, which awards local community college students for inspiring positive change. If needed, we're always happy to help provide ideas on how your money can go even further in your community.
Everyone is selling something on the internet these days. Why should I trust Goodera?
Goodera was founded by me, Kim Merritt. I have a BFA in Advertising from the School of Visual Arts in New York City, have 15+ years of experience working at boutique and global agencies throughout New York, London, and Los Angeles, and have helped my teams win 11 awards. My tried-and-true process is designed to deliver the same big-agency thinking at a fraction of the cost. As a first step, I'll always talk to you to ensure I can help address your needs before any money is ever exchanged. Then, our initial strategy call will ensure we have a deep understanding of your business, and also that we are aligned before moving forward with any executions. I want you to feel comfortable and confident every step of the way, and will work to ensure this is the case. If you're ever dissatisfied, I will do my best to fix whatever's not working!
What sets you apart from other creative agencies and copywriting studios?
Given my 15+ years of agency experience, I like to say that Goodera provides big-agency thinking without the big-agency price tag. All of my work is rooted in one question: "why?" ensuring that everything I do serves a business purpose and provides immense value. I also give back a percentage of each invoice to a community or organization of each client's choosing, so just by working with me you'll be able to further help support your people. I also have a deep passion for supporting brands who are making things better for people and the planet, and want to see them succeed. I always strive to connect like-hearted people and help in whatever way we can.
What industries or types of businesses do you specialize in?
My clients are experience-driven businesses or service providers, mostly within the outdoors, travel, and online coaching and membership spaces. I work with clients who share common values, typically when it comes to things like protecting the environment, supporting human rights, and empowering women. But above all, all of my clients share a common goal: to make things better for people and/or the planet.
Can you tell me more about your process?
Our process was created intentionally to ensure a deeper understanding of your brand, and to provide greater value, quicker timelines, and fewer revisions. Every project starts with a 90-minute strategy and direction call. From there, you'll receive a written brief outlining our unique approach for moving forward. From there, we'll go ahead and execute the work.
I don’t have an in-house team in place to execute any work, is this something you help with?
Our services are designed for small businesses to be able to execute without a full-blown marketing team or production crew. However, we do have an extensive network where we regularly make referrals or build a team and oversee creative production, depending on the need.
Can you provide examples of your past work or case studies?
A lot of what I do is for internal brand alignment purposes, so you won't see it in my portfolio. Send me an email (sayhi@gooderacreative.com) about what you'd like to see and I'll see what I can pull together.
What is the expected timeline for project delivery?
When we book time with you, our goal is to give you the time and attention you deserve, while delivering your product as soon as is reasonable to do quality work. Our first call will take 90 minutes to complete, and you'll receive the written plan within 3-4 business days. Any package work beyond this will depend on the scope of work.
How many rounds of revisions are included in the project price?
My collaborative process is intentionally set up to avoid major revisions. I start with a 90-minute strategy and direction call, where I'll get a deep understanding of everything I need to know about your business. From there I will create and present the plan to execute, which is when you will provide any feedback before we move forward. Upon sign-off, we'll execute the final deliverable, allowing for one additional round of revision if necessary. Revisions mean feedback to help us better align and answer the agreed upon brief. Any feedback based on new information that changes the project considerably would require a re-brief, and additional payment.
As a client, what level of involvement do you expect from me during the project?
It depends on the project and the scope, and how collaborative or hands-off you want to be. But my process is designed to always get you exactly what you need with as little time as possible on your end. For some clients that's as little as two hours, for others it's upwards of 4-5. For retainer clients, I aim to take everything off your plate, aside from a few minutes of review time each month.
Do you offer any guarantees or refunds if I'm not satisfied with the results?
After delivery, I do not offer refunds. However, I want to ensure you are satisfied, and will work with you to make sure you feel confident in the work that was provided. If you’re not happy, let me know and I’ll work with you to make it right.
I’m just starting out and don’t have a ton of budget yet. Can we still work together?
Keep an eye out for our free and low-cost resources, coming soon. Join our mailing list and you'll be the first to know when they're available.
Do you offer ongoing support or maintenance after the project is complete?
We do have retainer models available for considerable ongoing support. Otherwise I am always happy to provide a quick gut check, a point of view, or to answer any questions I can. But additional creative work will result in additional fees, which will be discussed at the time of inquiry.
When is payment due?
A deposit is due up front when booking the 90-minute call. The remaining balance is due upon the agreed upon project delivery. For retainers, payment is required up front each month.
