Work With Us
We offer big agency thinking without the big agency price tag.
With 15+ years of experience advertising for some of the biggest brands in the world, Goodera gives you the creative thinking you need to stand out, amplify your mission, and communicate your brand effectively.
Plus we give back 10% of each project to a community or organization of your choice to further maximize your impact.
Who We Work With
We're committed to working with purpose-driven individuals and brands who share our values. If you can say yes to these questions, we'd love to connect!
Does your business strive to make things better for people and/or the planet?
Are you ready to make a bigger impact and do more good?
Are you a good person?
Our speciality is creative copywriting—not just the words, but the ideas surrounding them. We know that why you say something is just as important as what, and how you say it. From concept to creation, our big-picture thinking provides the foundation necessary for all brand communication.
The services below utilize our unique blend of strategic and creative thinking to help you reach your audience and your goals more quickly and effectively.
Not sure where to start?
Start with a Purpose Plan.
Our Signature Service
Every project starts with our signature service: a Purpose Plan.
A Purpose Plan is a detailed roadmap that identifies key opportunities for achieving your goals, as well as our recommended approach for doing so. It starts with a 90-minute video call, where we'll learn everything we need to know about your business—your mission, your vision, your challenges, and goals.
From there you'll receive your Purpose Plan, specifically tailored to your business needs, which you can then take away to implement on your own or hire us to assist you. If we do move forward together, the $1,000 cost of the Purpose Plan will be applied towards any additional services.
We're always happy to answer any questions via call or email, but here are answers to some of the more common questions we are asked.
How does your 10% giveback work?
We trust that each client knows how their money will go the furthest in the communities they work with, support, and empower. That's why we leave it up to each client to decide just where that 10% donation will go. While we will accept most giveback decisions, we encourage each client to be creative and think outside of an ordinary monetary donation in favor of something more unique and impactful.
What have others done with their 10% giveback?
We've donated to local schools, helped fund public art programs, bought meals for impoverished teenagers, awarded students of a college film contest, and made monetary donations to both local and national nonprofits. If needed, we're always happy to help provide ideas on how your money can go even further in your community.
Everyone is selling something on the internet these days. Why should I trust Goodera?
Goodera was founded by me, Kim Merritt. I have a BFA in Advertising from the School of Visual Arts in New York City, have 15+ years of experience working at boutique and global agencies throughout New York, London, and Los Angeles, and have helped my teams win 10 awards. The two-step Goodera process is designed to deliver the same big-agency thinking at a fraction of the cost. First we'll connect via a quick call to ensure that we can help address your needs before any money is even exchanged. Then, the 90-minute Purpose Plan call serves to ensure we have a deep understanding or your business, and also that we are aligned before moving forward with any executions. We want you to feel comfortable and confident every step of the way, and will work to ensure this is the case.
What sets you apart from other creative agencies and copywriting studios?
Given our 15+ years of agency experience, we like to say that we provide big-agency thinking without the big-agency price tag. All of our work is rooted in one question: "why?" ensuring that everything we do serves a business purpose and provides immense value. We also give back 10% of each invoice to a community or organization of each client's choosing, so just by working with us you'll be able to further help support your people. We also share a deep passion for supporting brands who are making things better for people and the planet, and want to see them succeed. We always strive to connect like-hearted people and help in whatever way we can.
What industries or types of businesses do you specialize in?
Our clients mostly fall within the outdoors, travel, apparel, and food and beverage categories. Rather than focusing on specific industries, we work with clients who share common values, typically when it comes to things like sustainability, environmentalism, women-empowerment, and organic practices. Regardless of the industry, all of our clients share a common goal: to make things better for people and/or the planet.
Can you tell me more about your process?
Our process was created intentionally to ensure a deeper understanding of your brand, and to provide greater value, quicker timelines, and fewer revisions. Every project starts with a 90-minute call. From there, you'll receive a written brief outlining our unique approach for moving forward (your Purpose Plan). From there, you'll have the choice to take that plan and either implement on your own, or keep working with us to execute it for you. If we do move forward together, the cost of your Purpose Plan will be applied towards your final deliverable.
I don’t have an in-house team in place to execute any work, is this something you help with?
Our services are designed for small businesses to be able to execute without a full-blown marketing team or production crew. However, we do have an extensive network where we regularly make referrals or build a team and oversee creative production, depending on the need.
Can you provide examples of your past work or case studies?
After shifting from the corporate world, building the Goodera portfolio is still a work in progress. Most of the work we've done is strictly internal and confidential. We're always happy to jump on a call and talk about some of the work we’ve done, and answer any specific questions you may have.
What is the expected timeline for project delivery?
When we book time with you, our goal is to deliver your final project as quickly as possible. When you book a Purpose Plan session, the call itself will take 90 mintues to complete, and you'll receive the written plan within 2-3 business days. Any package work beyond this will depend on the scope of work, but we aim to have each project delivered within 1-2 weeks of the Purpose Plan signoff.
How many rounds of revisions are included in the project price?
Our two-step process is intentionally set up to avoid major revisions. By starting with our 90-minute call, we get a deep understanding of everything we need to know about your business. From there we deliver the Purpose Plan, which is when you will provide any feedback before we move forward. Upon signoff of the Purpose Plan, we'll execute the final deliverable, allowing for one additional round of revision if necessary. To clarfiy, revisions at this point mean feedback to help us better align and answer the agreed upon brief outlined in the Purpose Plan. Feedback based on new information that changes the project would require a rebrief, and additional payment.
As a client, what level of involvement do you expect from me during the project?
Our process is designed to get you exactly what you need with as little time as possible on your end. The initial interview is the most time-consuming, as it takes about 90 minutes to complete. You do not need to prepare, you simply need to show up and answer our questions openly and honestly. From there, we will book another hour meeting to present our Purpose Plan to you, allowing time for questions. When executing deliverables beyond the Purpose Plan, we will already have everything we need to know, and will only require one additional hour of your time to present and discuss the final product. So, all in we’re looking at about 3.5 hours of your time over the course of a few weeks. Should you need additional assistance, we are always willing to connect further (within reason), but please understand that we may need to charge extra for larger asks.
Do you offer any guarantees or refunds if I'm not satisfied with the results?
We do not offer refunds unless we have to cancel for our own fault. That is why we’ve implemented a two-step process, to ensure you feel confident in our approach at the end of step one—with a smaller financial commitment—before moving on to step two. However, we want to ensure you are satisfied, and will work with you to make sure you feel confident in the work that was provided. If you’re not happy, let us know and we’ll work with you to make it right.
I’m just starting out and don’t have a ton of budget yet. Can we still work together?
Keep an eye out for our free and low-cost resources, coming soon. Join our mailing list and you'll be the first to be made aware when they're available.
Do you offer ongoing support or maintenance after the project is complete?
Of course we are always around to provide a quick gut check, a point of view, or to answer any questions we can. But additional creative work will result in additional fees, which will be discussed at the time of inquiry.
When is payment due?
We start every project with our $1,000 Purpose Plan, in which payment is due up front in order to book the 90-minute call. This two-step process is designed to give you a feel for what it's like to work with us, before giving you the chance to either walk away with a tangible plan full of actionable next steps, or move forward in hiring us to execute it for you. Should you chose to move forward with us, the initial cost of the $1,000 Purpose Plan will be applied towards the full project. The remaining balance will be due up front as well, after the Purpose Plan has been signed off on.