In early 2026 I worked with Expeditions Alaska on an internal strategy around brand voice, social media, and editorial content. I also wrote a blog post about what it's like to photograph the northern lights with them, after going an aurora-chasing photography trip myself.

The goal of the piece is to help further establish credibility and build trust with amateur and professional photographers when they are in the research phase, by diving into some of the more common questions potential clients have. This piece will serve as an evergreen resource that continues to drive traffic by showing up in SEO and AI search results when the audience is researching aurora borealis photography trips in Alaska.