Meet Jackie Viscusi: The Sleep Consultant Giving Parents Their Lives Back
We're celebrating Women's History Month by shining a spotlight on some of the inspiring female founders we know who are changing lives with their purpose-driven businesses. First up: Jackie Viscusi, a woman on a mission to help exhausted parents reclaim their rest—and their sanity.
Jackie is the founder of Just Sleep Already, a pediatric sleep consulting business that has become a lifeline for sleep-deprived moms and dads. Her business not only offers customized expert guidance, but also emotional support during the most exhausting, overwhelming period of parenthood.
But before launching her business, Jackie was half-asleep in the trenches herself.
Like so many new moms, Jackie struggled with postpartum depression, anxiety, and OCD—made infinitely worse by sleep deprivation. Desperate for relief, she hired a consultant to help her baby (and herself) sleep through the night. That decision changed everything for her family. With rest, Jackie felt like she could finally enjoy the newborn stage instead of simply survive it. And with the clarity that only comes from being well-rested, she found her next step: helping other sleep-deprived parents navigate this phase of parenthood.
When I asked Jackie if there was a moment she realized she was making an impact, she said it was four words her very first client told her:
"You saved my life."
Look, we've heard all kinds of client praise over our 15 years in the ad industry. This is one of, if not the best. That's the power of purpose-driven businesses. They aren't rooted in temporary trends or flashy products that'll likely be irrelevant in a few years. They often pull from lived experiences that radiate to help change others' lives for the better. And that's exactly the kind of human connectivity we believe is guaranteed to make a lasting impact, and turn others into true advocates of you and your brand.
When it comes to inspiring other female founders, Jackie has one big piece of advice: "It takes money to make money. But take the risk and invest wisely."
At Goodera, we couldn't agree more. Investing in the right things at the right time—whether it's expert guidance, tools to streamline your work, or support to free up your own time—can make all the difference between spinning your wheels and making progress. The key is to focus on what moves the needle. We always recommend spending where it matters, where it creates momentum, and where it allows you to get back to doing what you do best in your business. And if you need help crafting or implementing your brand voice, you know who to reach out to!
The inspiration we get from Jackie shows up in our feeds almost daily. We feel so lucky to know such an inspiring woman whose founder journey took her from a sleep-deprived mom with a newborn and a 9-5 job, to a life-saving sleep consultant with two kids and a business of her own. If you're a new parent currently reading this a bit bleary-eyed, check out Just Sleep Already, and follow along on social for her authentic, informative, and oftentimes hilarious look at motherhood.
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