Keeping up with good content takes a lot of work.
And when your team gets busy, quality and consistency are usually the first things to slip. Whether it's your newsletter going quiet, or a content calendar that just needs more, story-driven content isn't a nice-to-have. It's what gets someone to choose you.
I help travel and adventure lifestyle brands create story-driven content, campaigns, and copy without sacrificing quality.
Hi, I'm Kim
aka The Bougie Dirtbag,
and the brain behind Goodera
Part luxury traveler, part dirtbag hiker, 100% living the dream. I'm a creative thinker, writer, and photographer who lives the life I create for.
I spent 15+ years working at ad agencies throughout New York City, London, and Los Angeles, creating for some of the biggest brands in the world. Now I spend about half the year on the road, bringing that same strategic creative directly to travel and adventure lifestyle brands.
When it comes to content, I believe in stories that tap into the human experience to connect and convert, not just satisfy an algorithm. Building trust is a long game, and your audience should look forward to hearing from you every step of the way.
If you create trips, retreats, stays, or adventures, and you need content that matches how epic your experiences are, I'd love to talk!
Ways to work together
Brand Voice & Copywriting
When you need a writer who thinks like an Editor and Creative Director.
From website copy and content, to full-on brand voice guidelines, you get the perfect blend of creative strategy and detail-oriented copy to bring real-life experiences to life online.
Content Retainer
When your team is stretched thin and your online presence is inconsistent.
I offer monthly content support to help you stay consistent and top-of-mind with your audience through email newsletters, blog posts, and social posts.
Content Package
When you need quality content to use across multiple platforms.
Each package is fully customized for your platforms and goals, and can include newsletter sequences, blog posts, social content, UGC video, and original photography.
Story-Driven Campaign
When you're launching something new, or just want more eyes on something that already exists.
Starting with a big idea, I'll develop and bring to life a full story-driven campaign. Deliverables vary based on goals and scope, but always include original content.
How we'll work together
1
Start by booking a quick call where we'll talk through your business, your goals, and whether we're the right fit.
2
We'll kick off with a deep-dive strategy call, then I'll build a customized plan to deliver exactly what you need.
3
You get story-driven content that connects and keeps you top-of-mind, without the burnout of doing it yourself.
